Challenge:
To create a distinct online presence and brand identity for IMUNEX GmbH's dedicated herbal products division, ensuring it stood apart from the main group while aligning with the overall company vision.
Responsibilities and Outcomes:
Independently designed and built a separate website for IMUNEX GmbH's herbal products division from scratch using Wix, tailoring the user experience to its specific market.
Developed a unique yet complementary brand identity for the herbal products division, ensuring differentiation from the main group while maintaining the IMUNEX GmbH association.
Designed the dedicated logo for the herbal products entity, reflecting its specialized focus.
Established the digital footprint for this new venture, providing an online platform to showcase and promote herbal product offerings.
Contributed to the broader digital strategy of IMUNEX GmbH by successfully launching a specialized website that expanded the company's online reach into the herbal products sector.
Logo:
As a co-founder, I led the design and development of a new website and dedicated brand identity for IMUNEX GmbH's expansion into the Herbal Products sector, establishing it as a distinct agent. This strategic move aimed to create a unique online presence that resonated with the herbal market while seamlessly integrating with the overall IMUNEX GmbH brand.
The brand identity for this new division features a specific color palette (#FFFFFF, #125C4D, #083028) and typography (Headings: K2D, Body: Avenir Light). The website was built using Wix, providing a user-friendly platform to showcase and promote the herbal product offerings, thereby expanding IMUNEX GmbH's digital footprint into this specialized market.
Video:
Mockups:
